Tuesday, March 1, 2011

Meet Anya!

Sweet Scribbles Girl Birth Announcement
Send cute birth announcements with Shutterfly.
View the entire collection of cards.

Friday, November 13, 2009

Live from Paris

Just attended Cisco's Partner Velocity in Paris, France and heard from industry marketing leaders on branding, metrics, and social media. What a great time for my first blog post! Here's a few key takeaways I learned...

- Know your personal brand. What do people think of you? How does it compare to what you think they think of you? (W. Arruda)
- Make your brand 'smashable' like the Coke bottle. If you remove the logo, will people still know it's yours? (M. Lindstrom)
- People are tribal and organize themselves around stories... so what's your story? (J. Evan-Jones)
- Organize your marketing plan based on expected outcomes, not on tactics. How will you find, keep, and grow your customer base? (L. Patterson)
- Explore the 15 ways that you can engage customers in a WebEx virtual event session. (L. Randall)
- A buyer with a NEED spends time. A buyer with a PROBLEM spends money. Which do you have? (H. McFarlane)
- People are evaluating and comparing products based on Ratings & Reviews of complete strangers more than ever. Do you have this feature available for your products? (W. McInnes)
- To be creative you need knowledge (both learned and experienced), a problem, divergent thinking, and collaboration. (M. Lewis)

OK, off to catch my plane back to the United States. Hope you enjoyed my first post.